Get 60 fps on kit kat 3ds12/8/2022 And some of them are playing multiple models within digital so, it’s actually much more multifaceted, and if you can kind of go into it thinking that way then you can usually design a solution around it.” “All the different segments - mass grocery, drug, convenience - everybody is playing in digital. “ e-commerce everybody thinks it’s just Amazon and it’s like ‘Well, no,’” Straton explains. “The most important thing is to believe that a 125-year-old company can actually be at a forefront of the thinking around how people create, manufacture and distribute products using digital technologies,” Straton says. The confectionery industry as a whole has had the luxury of time when it comes to digital strategy because shoppers have been reluctant to purchase groceries online. “If you really want to be good at e-commerce, you just have to be good at commerce,” he says. He’s leading the way into the future at Hershey when it comes to the digital side of things, helping the candy company strategize on everything from brand websites to e-commerce - although he doesn’t really like that word. Straton also made sure they would look good for online shoppers, and he is the resident expert. The bags also feature a new branding design, including bright colors and recipes, which create a bold presence on the store shelf, like a vibrant orange section of Reese’s items and a stunning silver section of Hershey’s Kisses. We also improved the quality of the film and the packaging material.” “And for our customers, having a stand-up bag, it really helped them to bring consumers into the candy aisle. “What we found is for consumers when you have a lay down bag, they don’t really see the product on the shelf,” she explains. ![]() supply chain operations for The Hershey Company, says the new packages have a lot of advantages. “So, when you think about moving to this format across all of our items, it is a pretty dramatic change for the company.” Includes an in-depth documentation written for ease of use.“Traditionally since the 1950s, we basically made laydown bags,” he says.
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